About
Georgina Treviño, known to most as Coka, grew up between cultures and has spent over twenty years working in the space between them. Born in Monterrey, Mexico, and rooted in Austin, Texas, she has built her practice around a single instinct: identifying what deserves attention, and making sure the right people get seen, and seen first.
She is a cultural strategist and art advisor. Organizations call her when they need someone to tell them the truth about what they're putting out. Collectors call her when they want to know what will last. Artists call her for the first look, before the work is seen out there.
She has collaborated and worked with Hermès, ZONA MACO, Untitled Art Fair, Soho House, ArtPrize, Ballroom Marfa, the Texas Biennial, Austin-Bergstrom International Airport, the LINE Hotel, Tito’s Handmade Vodka, the Henki Art Prize, Google, the Praxis Center for Aesthetic Studies, among others.
Yes, Please and Thank You is her monthly newsletter, written with the same eye and thoughtfulness she brings to everything else. About the people, places, and things worth your attention.
Georgina Treviño, mejor conocida como Coka, se formó dentro de varias culturas y ha pasado más de veinte años entre ellas. Nacida en Monterrey, MX, y actualmente trabajando desde Austin, Texas, ha construido su carrera bajo un solo instinto: identificar qué merece atención y asegurarse de que la gente indicada sea vista y reconocida primero.
Ella es una estratega cultural y asesora de arte. Organizaciones la contactan cuando necesitan que alguien les diga la verdad sobre algo a punto de salir al mercado. Coleccionistas le llaman cuando quieren saber que tiene longevidad. Artistas la consultan para la primera vista, antes de que el trabajo salga al mundo.
Ha colaborado y trabajado con Hermès, ZONA MACO, Untitled Art Fair, Soho House, ArtPrize, Ballroom Marfa, the Texas Biennial, Austin-Bergstrom International Airport, the LINE Hotel, Tito’s Handmade Vodka, the Henki Art Prize, Google, the Praxis Center for Aesthetic Studies, entre otros.
Yes, Please and Thank You es su publicación mensual, escrita con el mismo ojo y cuidado que ella trae a todo lo demás. Sobre la gente, los lugares, y cosas que merecen tu atención.